How do I install /crest-compete?

Install Tonone for Claude Code via tonone.ai/get-started.

AI Competitive Analysis and Positioning

Competitive analysis tends to be a feature checklist that nobody updates. The team listed competitors a year ago, marked features green and red, and shipped the analysis to a Notion page. The competitor matrix is now wrong; the features that mattered then no longer matter; the differentiation the team thought it had has been copied.

The /crest-compete skill produces a competitive analysis with three layers. Feature parity grid against named competitors (where you are ahead, behind, missing). Positioning 2x2 on the two axes most relevant to the buying decision. Classification of features into table stakes (required to compete) versus differentiators (reasons to choose you). Grounded in publicly available information so it is updateable.

What the analysis includes

Parity grid: matrix of features vs competitors with status per cell. Positioning 2x2: axes the buyer cares about most. Classification: table stakes vs differentiator per feature. Strategic implications: which gaps to close, which differentiation to reinforce, which areas not to compete in.

Tonone's /crest-compete skill produces competitive analyses with parity grid, positioning 2x2, and table-stakes vs differentiator classification.

CrestProduct Strategy

/crest-compete

Produces a competitive analysis: feature parity grid against named competitors showing where you are ahead, behind, or missing entirely; a positioning 2x2 on the two axes most relevant to the buying decision; and a classification of features as table stakes (required to compete) versus differentiators (reasons to choose you). Grounded in publicly available information.

When entering a market and need to understand the …

CrestProduct Strategy

/crest-roadmap

Builds a strategic product roadmap with RICE-scored items, an explicit now/next/later structure, competitive context explaining why certain bets are being made over others, OKR alignment for each initiative, and a documented not-now list with reasoning. Designed to survive tough questions from engineers, stakeholders, or investors.

When planning a quarter or half-year and need prio…

CrestProduct Strategy

/crest-narrative

Writes a strategic narrative document: frames the product direction as a set of explicit bets, explains the reasoning and evidence behind each bet, makes tradeoffs visible rather than hiding them, and writes it at a level of clarity that an engineer or investor can understand without product context.

At the start of a planning cycle when the team nee…

PitchProduct Marketing

/pitch-position

Writes a positioning statement following the established template: target customer, problem category, key benefit, and differentiation from alternatives. Produces a brief that can serve as the strategic anchor for all marketing copy, sales messaging, and product decisions about who the product is for.

When launching a product and the team cannot agree…

Install

/crest-compete ships with the Crest agent in Tonone for Claude Code.

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Crest

$ claude plugin install crest@tonone-ai

Frequently asked questions

What does /crest-compete do?: It produces a competitive analysis with parity grid, positioning 2x2, and table-stakes vs differentiator classification.
How do I install /crest-compete?: Install Tonone for Claude Code via tonone.ai/get-started.