/pitch-position

PitchProduct Marketing

Writes a positioning statement following the established template: target customer, problem category, key benefit, and differentiation from alternatives. Produces a brief that can serve as the strategic anchor for all marketing copy, sales messaging, and product decisions about who the product is for.

Install

This skill

Install Pitch Position

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install this skill

$ claude plugin install pitch-position@tonone-ai

The agent

Install Pitch

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Pitch

$ claude plugin install pitch@tonone-ai

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Full installation guide

Invoke this skill

Command|$ /pitch-position

When to use

When launching a product and the team cannot agree on how to describe what it is and who it is for. When messaging feels inconsistent across channels because there is no shared positioning foundation. When competitive pressure is forcing a reconsideration of how the product should be positioned to win.

Deep dive

AI Product Positioning (Dunford Framework)

Most products struggle to describe themselves. /pitch-position writes a positioning statement using the Dunford framework: target customer, category, key benefit, differentiation.

Read the article

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/pitch-message

Produces a full messaging hierarchy: headline with the primary value proposition, subheadline with supporting context, three to five proof points with specific evidence, and a CTA. Designed for consistent use as the source of truth across landing pages, ads, email campaigns, and sales materials.

When establishing the messaging foundation before …

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/pitch-copy

Writes landing page and marketing copy: hero section with headline, subheadline, and primary CTA; problem and solution block; feature highlights written as benefits; social proof section; and secondary CTA. Written from the perspective of a specific target user who should feel immediately understood when reading it.

When a landing page needs copy written, not just a…

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/pitch-launch

Creates a GTM launch plan: distribution channels with assigned owners and specific timing, day-1 activities checklist, success metrics for the first 30 days with targets, copy asset checklist (every piece of content that needs to be written before launch), and a simple timeline. Designed to ensure nothing falls through the cracks.

When a product or feature is approaching launch an…

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