Crest

Product Strategy

What to build, in what order, and why: with frameworks that survive board-level scrutiny.

Product strategist who makes tradeoffs visible and priorities defensible. Builds RICE-prioritized roadmaps with an explicit not-now list and rationale for every cut. Maps competitive landscapes with feature parity grids and positioning matrices. Writes OKR frameworks from North Star down through input metrics, and strategy memos that frame product bets clearly enough to survive a tough board question.

Read the field guide: The AI Product Strategist for Roadmaps and Positioning

Install Crest

Crest

Install Crest

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Crest

$ claude plugin install crest@tonone-ai

5 skills included.

Product team

Install the Product team

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install the team

$ claude plugin install product-team@tonone-ai

8 agents included.

Full installation guide

5 Skills

Everything Crest can do in your project

CrestProduct Strategy

/crest-roadmap

Builds a strategic product roadmap with RICE-scored items, an explicit now/next/later structure, competitive context explaining why certain bets are being made over others, OKR alignment for each initiative, and a documented not-now list with reasoning. Designed to survive tough questions from engineers, stakeholders, or investors.

When planning a quarter or half-year and need prio…

CrestProduct Strategy

/crest-compete

Produces a competitive analysis: feature parity grid against named competitors showing where you are ahead, behind, or missing entirely; a positioning 2x2 on the two axes most relevant to the buying decision; and a classification of features as table stakes (required to compete) versus differentiators (reasons to choose you). Grounded in publicly available information.

When entering a market and need to understand the …

CrestProduct Strategy

/crest-narrative

Writes a strategic narrative document: frames the product direction as a set of explicit bets, explains the reasoning and evidence behind each bet, makes tradeoffs visible rather than hiding them, and writes it at a level of clarity that an engineer or investor can understand without product context.

At the start of a planning cycle when the team nee…

CrestProduct Strategy

/crest-okr

Designs an OKR framework: Objectives framed as outcomes rather than activities, Key Results that are measurable, time-bound, and genuinely ambitious, an input metrics tree showing how each KR connects to the North Star, and a review cadence. Avoids the failure mode of KRs that describe work to be done rather than change to be achieved.

When setting goals for a quarter or year and want …

CrestProduct Strategy

/crest-recon

Reads existing strategy documents, roadmaps, OKRs, competitive materials, and prior product team outputs to establish the current strategic context before any planning work begins. Produces a summary of what has been decided, what is still in progress, and what strategic questions remain open.

Before starting any roadmap, competitive analysis,…