Pitch

Product Marketing

Positioning and messaging that makes the right person immediately say 'this is for me.'

Product marketer who writes positioning, messaging, and copy for every surface a product touches. Produces GTM launch plans with tiered distribution channels, success metrics, and copy asset checklists. Builds messaging frameworks with headline, subheadline, proof points, and CTA hierarchy for consistent use across landing pages, ads, and sales materials. Every output targets a specific user who should immediately recognize the product as built for them.

Read the field guide: The AI Product Marketer for Positioning and Launch Copy

Install Pitch

Pitch

Install Pitch

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Pitch

$ claude plugin install pitch@tonone-ai

6 skills included.

Product team

Install the Product team

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install the team

$ claude plugin install product-team@tonone-ai

8 agents included.

Full installation guide

6 Skills

Everything Pitch can do in your project

PitchProduct Marketing

/pitch-position

Writes a positioning statement following the established template: target customer, problem category, key benefit, and differentiation from alternatives. Produces a brief that can serve as the strategic anchor for all marketing copy, sales messaging, and product decisions about who the product is for.

When launching a product and the team cannot agree…

PitchProduct Marketing

/pitch-message

Produces a full messaging hierarchy: headline with the primary value proposition, subheadline with supporting context, three to five proof points with specific evidence, and a CTA. Designed for consistent use as the source of truth across landing pages, ads, email campaigns, and sales materials.

When establishing the messaging foundation before …

PitchProduct Marketing

/pitch-copy

Writes landing page and marketing copy: hero section with headline, subheadline, and primary CTA; problem and solution block; feature highlights written as benefits; social proof section; and secondary CTA. Written from the perspective of a specific target user who should feel immediately understood when reading it.

When a landing page needs copy written, not just a…

PitchProduct Marketing

/pitch-launch

Creates a GTM launch plan: distribution channels with assigned owners and specific timing, day-1 activities checklist, success metrics for the first 30 days with targets, copy asset checklist (every piece of content that needs to be written before launch), and a simple timeline. Designed to ensure nothing falls through the cracks.

When a product or feature is approaching launch an…

PitchProduct Marketing

/pitch-recon

Reads existing marketing materials: landing pages, copy documents, positioning statements, ad copy, email sequences, and sales decks to map the current messaging state. Identifies inconsistencies between surfaces, outdated positioning, and gaps before writing anything new.

Before writing new positioning or copy to understa…

PitchProduct Marketing

/pitch-landing

Structures a launch landing page around positioning, messaging, and conversion. Layers in CTA strategy, social proof placement, and objection handling for a specific audience.

When a landing page needs to be structured around …