What does /crest-narrative do?

It writes a strategic narrative memo with explicit bets, reasoning, and visible tradeoffs.

How do I install /crest-narrative?

Install Tonone for Claude Code via tonone.ai/get-started.

AI Strategic Narrative Memo

Strategy memos that hide tradeoffs are not strategy memos. They are aspirational lists of things the team would like to do. A real strategy memo names the bets the team is making, the reasoning behind each, and the things the team is choosing not to pursue. The memo is uncomfortable to write because the choices are real and the team can be wrong.

The /crest-narrative skill writes a strategic narrative document. Frames product direction as a set of explicit bets. Explains the reasoning and evidence behind each. Makes tradeoffs visible. Writes at a level of clarity that an engineer or investor can understand without product context.

What the narrative includes

Bets: 3-5 specific bets named with the conditions that make them right. Reasoning: per bet, the evidence base. Tradeoffs: what the bet costs (other directions not pursued, capabilities not built). Risks: what would invalidate the bet. Cadence: when the bet is reviewed.

Tonone's /crest-narrative skill writes strategic narrative memos with explicit bets, reasoning, and visible tradeoffs.

CrestProduct Strategy

/crest-narrative

Writes a strategic narrative document: frames the product direction as a set of explicit bets, explains the reasoning and evidence behind each bet, makes tradeoffs visible rather than hiding them, and writes it at a level of clarity that an engineer or investor can understand without product context.

At the start of a planning cycle when the team nee…

CrestProduct Strategy

/crest-roadmap

Builds a strategic product roadmap with RICE-scored items, an explicit now/next/later structure, competitive context explaining why certain bets are being made over others, OKR alignment for each initiative, and a documented not-now list with reasoning. Designed to survive tough questions from engineers, stakeholders, or investors.

When planning a quarter or half-year and need prio…

CrestProduct Strategy

/crest-compete

Produces a competitive analysis: feature parity grid against named competitors showing where you are ahead, behind, or missing entirely; a positioning 2x2 on the two axes most relevant to the buying decision; and a classification of features as table stakes (required to compete) versus differentiators (reasons to choose you). Grounded in publicly available information.

When entering a market and need to understand the …

CrestProduct Strategy

/crest-okr

Designs an OKR framework: Objectives framed as outcomes rather than activities, Key Results that are measurable, time-bound, and genuinely ambitious, an input metrics tree showing how each KR connects to the North Star, and a review cadence. Avoids the failure mode of KRs that describe work to be done rather than change to be achieved.

When setting goals for a quarter or year and want …

Install

/crest-narrative ships with the Crest agent in Tonone for Claude Code.

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Crest

$ claude plugin install crest@tonone-ai

Frequently asked questions

What does /crest-narrative do?: It writes a strategic narrative memo with explicit bets, reasoning, and visible tradeoffs.
How do I install /crest-narrative?: Install Tonone for Claude Code via tonone.ai/get-started.