How do I install /surge-plg?

Install Tonone for Claude Code via tonone.ai/get-started.

AI Product-Led Growth Motion Design

PLG fails when each component is designed in isolation. Onboarding is built without reference to the freemium limits; upgrade triggers are bolted on; virality is wishful thinking. The result is a PLG motion that converts at single digits when calibrated motions convert at double.

The /surge-plg skill designs the motion as a system. Self-serve onboarding that delivers value without a sales rep. Freemium tier with limits that motivate upgrade. Upgrade triggers based on usage signals. In-product virality mechanics. Expansion revenue path from free to paid. Grounded in what the product does.

Tonone's /surge-plg skill designs PLG motions with onboarding, freemium, upgrade triggers, virality, and expansion.

SurgeGrowth

/surge-plg

Designs a product-led growth motion: self-serve onboarding flow that delivers value without a sales rep, freemium tier definition with clear limits that motivate upgrade, upgrade trigger design based on usage signals, in-product virality mechanics, and the expansion revenue path from free to paid. Grounded in what the product actually does.

When adding a free tier or self-serve motion to a …

SurgeGrowth

/surge-activation

Maps the activation funnel from first use to the moment the product delivers its core value (the aha moment). Identifies each step in the journey, measures drop-off rates at each step, and produces an ordered list of activation improvements ranked by expected impact and implementation effort.

When new user activation rates are below benchmark…

SurgeGrowth

/surge-retention

Analyzes retention curves to identify when and why users churn: examines cohort retention by acquisition channel and behavior segment, maps the activities that correlate with retention versus churn, and produces a playbook with specific re-engagement trigger logic, win-back sequence design, and habit loop recommendations.

When retention is below benchmark and you need to …

SurgeGrowth

/surge-experiment

Designs a single growth experiment with rigor: states the hypothesis in testable form, specifies the exact metric being tested and how it is measured, establishes a current baseline, calculates minimum detectable effect, determines required run time, and defines explicit kill conditions. One clear, unambiguous design per experiment.

Before running any growth experiment to ensure it …

Install

/surge-plg ships with the Surge agent in Tonone for Claude Code.

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Surge

$ claude plugin install surge@tonone-ai

Frequently asked questions

What does /surge-plg do?: It designs PLG motions with onboarding, freemium, upgrade triggers, virality, and expansion path.
How do I install /surge-plg?: Install Tonone for Claude Code via tonone.ai/get-started.