/surge-retention
Analyzes retention curves to identify when and why users churn: examines cohort retention by acquisition channel and behavior segment, maps the activities that correlate with retention versus churn, and produces a playbook with specific re-engagement trigger logic, win-back sequence design, and habit loop recommendations.
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When to use
When retention is below benchmark and you need to understand the cause before making product changes. When churn has increased without an obvious product change causing it and needs systematic diagnosis. When building re-engagement or win-back campaigns and want them based on actual churn patterns rather than assumptions about why users leave.
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