Surge

Growth

Growth systems that compound. Acquisition loops, activation funnels, and retention hooks that don't stop working.

Growth engineer who builds compounding growth systems rather than one-time campaigns. Maps acquisition loops and identifies where they leak. Designs A/B experiments with kill conditions before running them. Builds retention playbooks by analyzing churn curves and designing re-engagement sequences. Creates PLG motions with freemium tiers, upgrade triggers, and viral mechanics.

Read the field guide: The AI Growth Engineer for Activation and Retention

Install Surge

Surge

Install Surge

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Surge

$ claude plugin install surge@tonone-ai

6 skills included.

Product team

Install the Product team

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install the team

$ claude plugin install product-team@tonone-ai

8 agents included.

Full installation guide

6 Skills

Everything Surge can do in your project

SurgeGrowth

/surge-activation

Maps the activation funnel from first use to the moment the product delivers its core value (the aha moment). Identifies each step in the journey, measures drop-off rates at each step, and produces an ordered list of activation improvements ranked by expected impact and implementation effort.

When new user activation rates are below benchmark…

SurgeGrowth

/surge-experiment

Designs a single growth experiment with rigor: states the hypothesis in testable form, specifies the exact metric being tested and how it is measured, establishes a current baseline, calculates minimum detectable effect, determines required run time, and defines explicit kill conditions. One clear, unambiguous design per experiment.

Before running any growth experiment to ensure it …

SurgeGrowth

/surge-plg

Designs a product-led growth motion: self-serve onboarding flow that delivers value without a sales rep, freemium tier definition with clear limits that motivate upgrade, upgrade trigger design based on usage signals, in-product virality mechanics, and the expansion revenue path from free to paid. Grounded in what the product actually does.

When adding a free tier or self-serve motion to a …

SurgeGrowth

/surge-recon

Audits the current growth state: maps existing acquisition channels with estimated contribution and cost, reads onboarding flows step by step, analyzes retention curve shape by cohort, and inventories any prior growth experiments with their outcomes. Produces a factual picture of where growth is coming from and where it is leaking.

Before designing new growth initiatives to underst…

SurgeGrowth

/surge-retention

Analyzes retention curves to identify when and why users churn: examines cohort retention by acquisition channel and behavior segment, maps the activities that correlate with retention versus churn, and produces a playbook with specific re-engagement trigger logic, win-back sequence design, and habit loop recommendations.

When retention is below benchmark and you need to …

SurgeGrowth

/surge-landing

Designs growth-optimized landing pages with activation triggers, funnel structure, and experiment surfaces called out. Built for A/B testing and PLG flows.

When a landing page is designed for growth: acquis…