/surge-plg

SurgeGrowth

Designs a product-led growth motion: self-serve onboarding flow that delivers value without a sales rep, freemium tier definition with clear limits that motivate upgrade, upgrade trigger design based on usage signals, in-product virality mechanics, and the expansion revenue path from free to paid. Grounded in what the product actually does.

Install

This skill

Install Surge PLG

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install this skill

$ claude plugin install surge-plg@tonone-ai

The agent

Install Surge

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Surge

$ claude plugin install surge@tonone-ai

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Full installation guide

Invoke this skill

Command|$ /surge-plg

When to use

When adding a free tier or self-serve motion to a product that currently requires sales-assisted acquisition. When trying to build virality into a product that users do not currently share. When a PLG strategy is being designed and the specific mechanics need to be defined before implementation starts.

Deep dive

AI Product-Led Growth Motion Design

/surge-plg designs the PLG motion: self-serve onboarding, freemium tier with limits, upgrade triggers, virality mechanics, expansion path.

Read the article

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SurgeGrowth

/surge-activation

Maps the activation funnel from first use to the moment the product delivers its core value (the aha moment). Identifies each step in the journey, measures drop-off rates at each step, and produces an ordered list of activation improvements ranked by expected impact and implementation effort.

When new user activation rates are below benchmark…

SurgeGrowth

/surge-experiment

Designs a single growth experiment with rigor: states the hypothesis in testable form, specifies the exact metric being tested and how it is measured, establishes a current baseline, calculates minimum detectable effect, determines required run time, and defines explicit kill conditions. One clear, unambiguous design per experiment.

Before running any growth experiment to ensure it …

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/surge-recon

Audits the current growth state: maps existing acquisition channels with estimated contribution and cost, reads onboarding flows step by step, analyzes retention curve shape by cohort, and inventories any prior growth experiments with their outcomes. Produces a factual picture of where growth is coming from and where it is leaking.

Before designing new growth initiatives to underst…

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