What does /pitch-launch do?

It produces a GTM launch plan with channels, day-1 checklist, 30-day metrics, copy assets, and timeline.

How do I install /pitch-launch?

Install Tonone for Claude Code via tonone.ai/get-started.

AI Product Launch Plan

Launches fail because something falls through the cracks. The asset that was supposed to ship was not written. The Slack channel was not announced. The email did not go out. The day-1 metrics were not instrumented. Each is preventable with a checklist; teams skip the checklist because nobody owns building it.

The /pitch-launch skill produces the launch plan: distribution channels with owners and timing, day-1 activities checklist, 30-day success metrics with targets, copy asset checklist, simple timeline.

Tonone's /pitch-launch skill produces launch plans with channels, day-1 checklist, metrics, copy assets, and timeline.

PitchProduct Marketing

/pitch-launch

Creates a GTM launch plan: distribution channels with assigned owners and specific timing, day-1 activities checklist, success metrics for the first 30 days with targets, copy asset checklist (every piece of content that needs to be written before launch), and a simple timeline. Designed to ensure nothing falls through the cracks.

When a product or feature is approaching launch an…

PitchProduct Marketing

/pitch-position

Writes a positioning statement following the established template: target customer, problem category, key benefit, and differentiation from alternatives. Produces a brief that can serve as the strategic anchor for all marketing copy, sales messaging, and product decisions about who the product is for.

When launching a product and the team cannot agree…

PitchProduct Marketing

/pitch-message

Produces a full messaging hierarchy: headline with the primary value proposition, subheadline with supporting context, three to five proof points with specific evidence, and a CTA. Designed for consistent use as the source of truth across landing pages, ads, email campaigns, and sales materials.

When establishing the messaging foundation before …

PitchProduct Marketing

/pitch-landing

Structures a launch landing page around positioning, messaging, and conversion. Layers in CTA strategy, social proof placement, and objection handling for a specific audience.

When a landing page needs to be structured around …

Install

/pitch-launch ships with the Pitch agent in Tonone for Claude Code.

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Pitch

$ claude plugin install pitch@tonone-ai

Frequently asked questions

What does /pitch-launch do?: It produces a GTM launch plan with channels, day-1 checklist, 30-day metrics, copy assets, and timeline.
How do I install /pitch-launch?: Install Tonone for Claude Code via tonone.ai/get-started.