/surge-recon
Audits the current growth state: maps existing acquisition channels with estimated contribution and cost, reads onboarding flows step by step, analyzes retention curve shape by cohort, and inventories any prior growth experiments with their outcomes. Produces a factual picture of where growth is coming from and where it is leaking.
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When to use
Before designing new growth initiatives to understand the current baseline and avoid repeating what has already been tried. When taking over growth responsibilities and need to understand the current state before committing to a direction. When growth has stalled and you need a structured audit before deciding what to change.
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