What does /pitch-message do?

It produces the messaging hierarchy: headline, subheadline, proof points, and CTA as the source of truth.

How do I install /pitch-message?

Install Tonone for Claude Code via tonone.ai/get-started.

AI Messaging Framework with Headline and Proof

Messaging is consistent only when there is a source of truth. Without it, the homepage says one thing, the sales deck another, the email campaign a third. Each was written when the writer needed to communicate something; the result is a brand voice that contradicts itself across surfaces.

The /pitch-message skill produces the messaging hierarchy. Headline with the primary value proposition. Subheadline with supporting context. Three to five proof points with specific evidence. CTA. Designed as the source of truth for landing pages, ads, email, and sales materials.

Tonone's /pitch-message skill produces messaging hierarchy with headline, subheadline, proof points, and CTA as the source of truth.

PitchProduct Marketing

/pitch-message

Produces a full messaging hierarchy: headline with the primary value proposition, subheadline with supporting context, three to five proof points with specific evidence, and a CTA. Designed for consistent use as the source of truth across landing pages, ads, email campaigns, and sales materials.

When establishing the messaging foundation before …

PitchProduct Marketing

/pitch-position

Writes a positioning statement following the established template: target customer, problem category, key benefit, and differentiation from alternatives. Produces a brief that can serve as the strategic anchor for all marketing copy, sales messaging, and product decisions about who the product is for.

When launching a product and the team cannot agree…

PitchProduct Marketing

/pitch-copy

Writes landing page and marketing copy: hero section with headline, subheadline, and primary CTA; problem and solution block; feature highlights written as benefits; social proof section; and secondary CTA. Written from the perspective of a specific target user who should feel immediately understood when reading it.

When a landing page needs copy written, not just a…

PitchProduct Marketing

/pitch-launch

Creates a GTM launch plan: distribution channels with assigned owners and specific timing, day-1 activities checklist, success metrics for the first 30 days with targets, copy asset checklist (every piece of content that needs to be written before launch), and a simple timeline. Designed to ensure nothing falls through the cracks.

When a product or feature is approaching launch an…

Install

/pitch-message ships with the Pitch agent in Tonone for Claude Code.

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Pitch

$ claude plugin install pitch@tonone-ai

Frequently asked questions

What does /pitch-message do?: It produces the messaging hierarchy: headline, subheadline, proof points, and CTA as the source of truth.
How do I install /pitch-message?: Install Tonone for Claude Code via tonone.ai/get-started.