How do I install /pitch-landing?

Install Tonone for Claude Code via tonone.ai/get-started.

AI Launch Landing Page Structure

Launch landing pages convert when positioning, messaging, and conversion structure are aligned. Most launch pages have all three layers built independently: the positioning is from the deck, the messaging is from the homepage, the conversion structure is whatever the team had time for.

The /pitch-landing skill structures the launch landing page with the three layers integrated. Positioning anchors the page. Messaging hierarchy flows through the sections. CTA strategy with social proof placement and objection handling specific to the audience.

Tonone's /pitch-landing skill structures launch landing pages around positioning, messaging, CTA strategy, social proof, and objection handling.

PitchProduct Marketing

/pitch-landing

Structures a launch landing page around positioning, messaging, and conversion. Layers in CTA strategy, social proof placement, and objection handling for a specific audience.

When a landing page needs to be structured around …

PitchProduct Marketing

/pitch-position

Writes a positioning statement following the established template: target customer, problem category, key benefit, and differentiation from alternatives. Produces a brief that can serve as the strategic anchor for all marketing copy, sales messaging, and product decisions about who the product is for.

When launching a product and the team cannot agree…

PitchProduct Marketing

/pitch-message

Produces a full messaging hierarchy: headline with the primary value proposition, subheadline with supporting context, three to five proof points with specific evidence, and a CTA. Designed for consistent use as the source of truth across landing pages, ads, email campaigns, and sales materials.

When establishing the messaging foundation before …

DraftUX Design

/draft-landing

Structures landing page information architecture for conversion-optimized layouts. Validates each section against the 'so what?' test and outputs section order with CTA placement markers.

When designing a landing page structure, ordering …

Install

/pitch-landing ships with the Pitch agent in Tonone for Claude Code.

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Pitch

$ claude plugin install pitch@tonone-ai

Frequently asked questions

What does /pitch-landing do?: It structures launch landing pages around positioning, messaging, CTA strategy, social proof, and objection handling.
How do I install /pitch-landing?: Install Tonone for Claude Code via tonone.ai/get-started.