How do I install /pitch-copy?

Install Tonone for Claude Code via tonone.ai/get-started.

AI Landing Page and Marketing Copy

Marketing copy that lists features fails. Copy that names the problem, the solution, and the specific user who feels both works. The trick is writing from the user's perspective rather than the team's perspective. Most copy is written from the team's, which is why most landing pages convert poorly.

The /pitch-copy skill writes landing page and marketing copy from the perspective of a specific target user. Hero (headline, subheadline, primary CTA). Problem and solution block. Feature highlights as benefits. Social proof. Secondary CTA.

Tonone's /pitch-copy skill writes landing page copy from a specific target user's perspective.

PitchProduct Marketing

/pitch-copy

Writes landing page and marketing copy: hero section with headline, subheadline, and primary CTA; problem and solution block; feature highlights written as benefits; social proof section; and secondary CTA. Written from the perspective of a specific target user who should feel immediately understood when reading it.

When a landing page needs copy written, not just a…

PitchProduct Marketing

/pitch-position

Writes a positioning statement following the established template: target customer, problem category, key benefit, and differentiation from alternatives. Produces a brief that can serve as the strategic anchor for all marketing copy, sales messaging, and product decisions about who the product is for.

When launching a product and the team cannot agree…

PitchProduct Marketing

/pitch-message

Produces a full messaging hierarchy: headline with the primary value proposition, subheadline with supporting context, three to five proof points with specific evidence, and a CTA. Designed for consistent use as the source of truth across landing pages, ads, email campaigns, and sales materials.

When establishing the messaging foundation before …

DraftUX Design

/draft-landing

Structures landing page information architecture for conversion-optimized layouts. Validates each section against the 'so what?' test and outputs section order with CTA placement markers.

When designing a landing page structure, ordering …

Install

/pitch-copy ships with the Pitch agent in Tonone for Claude Code.

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Pitch

$ claude plugin install pitch@tonone-ai

Frequently asked questions

What does /pitch-copy do?: It writes landing page and marketing copy from the perspective of a specific target user.
How do I install /pitch-copy?: Install Tonone for Claude Code via tonone.ai/get-started.