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A field guide to the /pitch-recon skill

AI Marketing Messaging Inventory

Reads existing marketing materials: landing pages, copy documents, positioning statements, ad copy, email sequences, and sales decks to map the current messaging state. Identifies inconsistencies between surfaces, outdated positioning, and gaps before writing anything new.

Pitch · Product Marketing4 min readNovember 17, 2025

Reconnaissance is the first thing a senior engineer does on an inherited project: read the lay of the land before changing anything. Skip it and the first change reveals an assumption that turned out to be wrong.

The /pitch-recon skill produces the recon for the upitch domain. Reads existing marketing materials: landing pages, copy documents, positioning statements, ad copy, email sequences, and sales decks to map the current messaging state. Identifies inconsistencies between surfaces, outdated positioning, and gaps before writing anything new.

Tonone's /pitch-recon skill produces a focused inventory of the upitch domain before changes are made.

Install

/pitch-recon ships with the upitch agent in Tonone for Claude Code. Install Tonone via tonone.ai/get-started. Tonone is free and MIT-licensed.

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Pitch

$ claude plugin install pitch@tonone-ai

Frequently asked questions

What does /pitch-recon do?
Reads existing marketing materials: landing pages, copy documents, positioning statements, ad copy, email sequences, and sales decks to map the current messaging state. Identifies inconsistencies between surfaces, outdated positioning, and gaps before writing anything new.
How do I install /pitch-recon?
Install Tonone for Claude Code via tonone.ai/get-started. Tonone is free and MIT-licensed.

Pairs well with