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A field guide to the /form-logo skill

AI Logo Design Concept Generator

Logos done in one round produce regret. /form-logo runs a phase-gate process: territory research, strategic directions, three visual options, refine, deliver SVG with usage rules.

Form · Visual Design6 min readDecember 27, 2025

Logos generated in one shot produce regret. The team picked the first concept and three months later realized it does not work at small sizes, does not survive on dark backgrounds, and does not match the strategic direction the team did not articulate before drawing.

The /form-logo skill runs a phase-gate process. Brand territory research. Strategic direction with multiple positioning options. Three distinct visual directions for selection. Refinement of the chosen direction. Final SVG delivery with usage guidelines (minimum sizes, clear space, color variants).

Tonone's /form-logo skill runs a phase-gate logo design process from territory research to final SVG with usage guidelines.

Install

/form-logo ships with the Form agent in Tonone for Claude Code.

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Form

$ claude plugin install form@tonone-ai

Frequently asked questions

What does /form-logo do?
It runs the logo design process: territory research, strategic direction, three visual options, refinement, final SVG with usage guidelines.
How do I install /form-logo?
Install Tonone for Claude Code via tonone.ai/get-started.

Pairs well with