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A field guide to the /draft-landing skill

AI Landing Page Information Architecture

Landing pages need conversion-optimized layouts. /draft-landing structures sections, validates each against the 'so what?' test, and outputs CTA placement.

Draft · UX Design6 min readJanuary 3, 2026

Landing pages get built section by section. Hero, features, social proof, pricing, FAQ, CTA. Most pages have all the sections and convert poorly because the order is wrong, the sections do not earn their place, and the CTAs are buried. The 'so what?' test is the simplest fix: read each section and ask whether the visitor leaves more convinced after reading it. Sections that fail the test waste attention.

The /draft-landing skill structures landing page IA. Section order calibrated to the audience. Each section validated against the 'so what?' test. CTA placement markers. The output is the structure, not the visual design; that comes from /form-web.

What the IA includes

Section list with order: hero, problem, solution, social proof, features, objections, FAQ, CTA (with variations). Each section's job in one sentence. CTA placement: above the fold, after social proof, after pricing. So what? validation per section.

Tonone's /draft-landing skill structures landing page IA with section order, the 'so what?' test, and CTA placement markers.

Install

/draft-landing ships with the Draft agent in Tonone for Claude Code.

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Draft

$ claude plugin install draft@tonone-ai

Frequently asked questions

What does /draft-landing do?
It structures landing page IA with section order, validates each against the 'so what?' test, and marks CTA placement.
How do I install /draft-landing?
Install Tonone for Claude Code via tonone.ai/get-started.

Pairs well with