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A field guide to the /form-web skill

AI Landing Page Design Generator

Landing pages need section flow, hero treatment, content hierarchy, and conversion optimization. /form-web designs all of it ready for Prism to implement.

Form · Visual Design6 min readDecember 26, 2025

Landing pages built feature-first end up looking like product documentation. Built brand-first they look beautiful and convert poorly. The right answer is built audience-first: who is reading this, what do they need to know, what action are they meant to take, and how does the visual treatment serve those answers.

The /form-web skill designs landing pages with the layout, hero treatment, content hierarchy, and conversion flow specified at the level Prism can implement. Built on top of /draft-landing (the IA) and the brand foundations from /form-brand.

Tonone's /form-web skill designs landing pages with section layout, hero treatment, content hierarchy, and conversion flow.

Install

/form-web ships with the Form agent in Tonone for Claude Code.

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Form

$ claude plugin install form@tonone-ai

Frequently asked questions

What does /form-web do?
It designs landing pages with layout, hero treatment, content hierarchy, and conversion flow ready for Prism to implement.
How do I install /form-web?
Install Tonone for Claude Code via tonone.ai/get-started.

Pairs well with