Buzz

PR & Community Engineer

The one who gets you coverage you did not pay for and a community that sells for you.

PR and community engineer for the Product Team. Owns earned and shared media: press pitches, journalist outreach, HN and social posts, open source community design, developer ambassador programs, and coordinated launch moments. Diagnoses launch stage before prescribing a motion.

Read the field guide: The AI PR and Community Engineer for Earned Media and Developer Relations

Install Buzz

Buzz

Install Buzz

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install Buzz

$ claude plugin install buzz@tonone-ai

8 skills included.

Marketing team

Install the Marketing team

1. Add to marketplace

$ claude plugin marketplace add tonone-ai/tonone

2. Install the team

$ claude plugin install marketing-team@tonone-ai

2 agents included.

Full installation guide

8 Skills

Everything Buzz can do in your project

BuzzPR

/buzz-recon

PR and community reconnaissance: audits current press coverage, social presence, community health, and competitor PR. Produces a factual state-of-the-media picture before planning a launch or community initiative.

Before any launch or community initiative to under…

BuzzPR

/buzz-launch

Designs and executes a coordinated launch plan: Product Hunt, HN Show HN, newsletter coordination, social posts, influencer outreach map, and day-1 activities checklist with a defined success metric.

When a product or feature is approaching launch an…

BuzzPR

/buzz-social

Social media strategy and post drafting: HN Show HN posts, Twitter/X threads, LinkedIn posts, Reddit comments, and developer community content written in voice that passes the authenticity test for each channel.

When a product update, launch, or milestone needs …

BuzzPR

/buzz-pitch

Writes media pitches and press releases: journalist outreach emails leading with reader value, podcast pitch scripts, newsletter sponsor pitches, and press release copy written for people who receive hundreds of pitches per day.

When reaching out to journalists, podcasters, or n…

BuzzPR

/buzz-community

Builds and manages open source community: Discord or Slack structure, contributor onboarding flow, ambassador program design, community flywheel mechanics, and GitHub community health files.

When starting a developer community from scratch a…

BuzzPR

/buzz-devrel

Designs a developer relations program: community tier structure, ambassador criteria and benefits, DevRel metrics (activation, contribution, retention), and a 90-day DevRel roadmap. Calibrated to team size and current developer engagement baseline.

When launching or formalizing a developer relation…

BuzzPR

/buzz-hn

Crafts a Hacker News post optimized for traction: title variants following anti-clickbait rules, body text with the story structure that performs on HN, anti-shadowban checklist, and response templates for the top five objection categories the post is likely to receive.

When planning a Show HN or Ask HN post and want to…

BuzzPR

/buzz-outreach

Writes personalized media and podcast pitch emails for specific journalists or hosts: researches the target's recent work, identifies the angle most likely to land with that specific person, and produces a short cold pitch calibrated to their beat and tone.

When doing journalist or podcast outreach and need…

Works alongside

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Forge

Cloud infrastructure, done right the first time. No console clicks.

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